How to Build a Strong Community with a Multi-Platform Communication Strategy

Are you struggling to reach your audience effectively across different platforms?

Nowadays, creating a vibrant and engaged community around your brand or organization is more important than ever. An essential component of this process is developing a multi-platform communication strategy.

By leveraging various communication channels, you can reach a broader audience, foster deeper connections, and ensure your message is heard loud and clear. Today, we’ll explore together valuable tips and strategies to build a strong community through an effective multi-platform communication approach.

Why a Multi-Platform Approach?

A multi-platform approach means using multiple communication channels to connect with your audience. This strategy is crucial because:

• Diverse Audiences: Different people prefer different platforms. Some might be on Facebook, while others are more active on LinkedIn or Instagram.

• Enhanced Reach: The more platforms you use, the broader your reach.

• Increased Engagement: Different types of content perform better on different platforms. Videos might go viral on TikTok, while in-depth articles are better suited for Medium or your blog.

Steps to Develop a Multi-Platform Communication Strategy

1. Identify Your Audience:

• Research your audience demographics.

• Understand which platforms they use most frequently.

• Segment your audience to tailor your messages effectively.

  2. Choose the Right Platforms:

• Social Media: Facebook, Twitter, Instagram, LinkedIn, TikTok.

• Content Platforms: Medium, YouTube, Vimeo, Blogs.

• Community Platforms: Reddit, Discord, Slack.

• Email Marketing: Newsletters, updates, personalized emails.

  3. Create Platform-Specific Content:

• Facebook: Share updates, events, and community stories.

• Instagram: Post visually appealing images and stories.

• LinkedIn: Publish professional content, articles, and network with industry peers.

• YouTube: Create engaging videos, tutorials, and live streams.

• Blogs: Write in-depth articles, how-to guides, and thought leadership pieces.

  4. Consistency is Key:

• Maintain a consistent voice and branding across all platforms.

• Develop a content calendar to ensure regular posting.

• Use tools like Hootsuite or Buffer to schedule posts.

  5. Engage with Your Community:

• Respond to comments and messages promptly.

• Encourage discussions and participation.

• Host live Q&A sessions or webinars.

  6. Measure and Adjust:

• Use analytics tools to track performance.

• Analyze which platforms and types of content are most effective.

• Adjust your strategy based on data and feedback.

Real-World Examples of Multi-Platform Strategies

• Nike: Nike uses Instagram for visually appealing ads, Twitter for customer service, and YouTube for inspirational videos and athlete stories.

• TED Talks: TED uses YouTube for video content, Facebook for community building, and their website for in-depth articles and event information.

• Khan Academy: Khan Academy uses YouTube for educational videos, Twitter for updates and community engagement, and their website and app for interactive learning modules and resources. They also send personalized emails to keep learners informed about new content and features.

What’s next?

Building a community is more than just broadcasting your message. It's about creating a space where your audience feels valued and heard. You should always create valuable content, encourage diversity, and listen to your community’s feedback. 

At Ammare, we're passionate about helping you build a strong and engaged community. If you’re looking for ways to improve your strategy across different social media platforms to strengthen your community and optimize your online presence, schedule a call for more details!